Hello! I’m Jayne Evans and Heart Touch is my company.
People think of your organization as a brand. Successful brands own a differentiating idea and reinforce it at every opportunity. Call it brand strategy or business strategy - it's the same thing.
Building and managing a brand with vitality matters. Successful brands generate financial strength resulting in sustainability and growth.
Working with Heart Touch, together, we will identify the idea that creates an emotional connection and motivates people to raise their hand and say, "I want to be part of your mission!".
Inspire more people to support and serve our local nonprofits
Heart Touch Chief Executive Officer, Jayne G. Evans is a game-changing, marketing and communications specialist with accomplishments in a diverse set of environments, from entrepreneurial to global corporations in both the for-profit and not-for-profit sectors. Her successful career includes time as an SVP at BBDO and as a Managing Partner, EVP at Y&R. Leading one of Y&R's largest accounts, Jayne led communications and media agencies in 36 countries. By fostering cross-border collaboration, her teams helped build billion dollar brands for their client.
A particular point of professional pride is the innovation and introduction of Crystal Light to Go. Most new products are the result of multidisciplinary teams. In this instance, Jayne’s knowledge of production, consumer behavior, and regulatory trends identified the opportunity, and her unrelenting passion persuaded the client to test the idea. Ultimately the product revolutionized the soft drink industry.
Her first nonprofit experience was at six, going door-to-door for Muscular Dystrophy. Since then she’s served on many committees and Boards. A few recent favorites include Board Member, Palm Valley Community Association, President Episcopal Parents' Association, Advisory Council, Yoga4Change, and One Spark juror. She takes great pride helping found The Lead the Way Fund in memory of fallen US Army Ranger, Sgt. James J. Regan.
Locally Jayne spent two years at Wounded Warrior Project as Marketing Director where she initiated the organization’s first warrior and family communications research, improved the mental health website, and directed the upgrading of the annual Policy Agenda, quarterly news magazine, and filmed warrior stories.
Jayne served three years as Nonprofit Center of Northeast Florida Marketing Director and remains a guest speaker for brand development, marketing, and communications. Jayne will be the first to tell you it helped fine tune her understanding of nonprofit organizations, their communications needs and brought her great joy.